Olli Kuusisto
Abstract
This paper describes the work done in a project which focused on compiling inventory of data needs in operational networks for the distribution of tailored magazines production process, defining new demands for control, and developing a demonstration system for the data communication in the distribution of tailored magazines The project extended previous work done in workflow control between a publisher and a printer.
Characteristics of modern supply chain management include the different activities and their functions to be described, and that the systems involved communicate with each other in desired extent thus making the operation transparent to participating parties. This is not the case in the magazine supply chain. Data is communicated between publisher, printing house and delivery organisations. However, despite that the data can mainly be found from the various systems involved the data communication occurs mainly manually and the supply chain is not transparent.
Keywords: magazine workflow, tailored magazines, publishing, printing, distribution, JDF
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The International Association of Research Organizations for the
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